DANISH COMPANY BONTANIQ LAB BECOMES PART OF THE AMERICAN BASED, LIVETRENDS DESIGN GROUP.

LiveTrends Design Group and BotanIQ Lab are proud to announce that they are joining forces by creating a new company based in Denmark: LiveTrends Design Group Europe.

December 14, 2020

BotanIQ Lab by Offer Madsen will transfer all of its activities to LiveTrends Design Group Europe onJanuary 1st, 2021. The new company will be a part of the American organization LiveTrends Design Group, which is the market leader in the USA with green design products for supermarkets, home improvement stores and garden center chains. 

With this new venture, LiveTrends will be able to apply its far-reaching trend forecasting, innovative product design, horticultural research and creative marketing to a very strong foundation based in Europe.The new company will be headquartered in Denmark, but its products will be distributed at all markets in EU and UK.

BotanIQ Lab by Offer Madsen was established in Denmark in 1965 and operated under the name of Offer Madsen until five years ago; then it was rebranded to BotanIQ Lab, Intelligent Plant Design. Currently the company produces trendy home décor with Scandinavian inspiration for the European retail markets.

LiveTrendsDesign Group was created in the USA in2013 by Bisser Georgiev, and its vast product line is currently being distributed at thousands of top retail stores in the USA and Canada. The mission of LiveTrends is to deliver Joy to people’s lives by fusing nature and art into unique, trend-forward design. LiveTrends bridges what’s trending around the world with living products that are handcrafted, long-lasting and always evolving.


The new Danish company,LiveTrends Design Group Europe, will be owned by Bisser Georgiev, Søren Offer Madsen, Martin Rasmussen andThomas Offer Madsen.

To ensure smooth transition of business operations, all employees from BotanIQ Lab will remain with the new company, and the organization will continue basically unchanged at the same location in Odense, Denmark.

“We have been friends and collaborators with Thomas Offer for over 10 years, and it was simply logical that we select BotanIQ Lab as the best partner to help us enter the European market.LiveTrends has very strong design and marketing capabilities, and now combined with BotanIQ Lab’s fine production skills, strong supply chain, and local distribution footprint, we will be able to bring our combined brands to live across Europe.

In addition, this new venture will help us with trends research and bring innovative product ideas back to the US market as well. This will help us become better and stronger company in both continents.”

- LiveTrends’ Founder and CEO, Bisser Georgiev.

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